The Real Matt Dougherty

I was re-registering a domain I own the other day, and somehow got into a vanity search tangent for available domains that are variations on my name and main domain mattdougherty.com. Maybe it was the marketing classes that prompted me to protect my brand, or maybe it was that Google treats  'Doherty' as an acronym for 'Dougherty'. I am not Matt Doherty and he is not me!

Matt Doherty, among other people, is a former University of North Carolina and University of Kansas basketball coach (Yes, similar to Roy Williams), and he is an actor who starred in classics such as The Mighty Ducks and So I Married An Axe Murderer.

Since both of these people show up for searches for my name, I went ahead and purchased mattdoherty.com because it was available, and while I was at it, GoDaddy convinced me to buy mattdougherty.info and matthewdougherty.info each for 99 cents. None of them will host any content, and currently 301 redirect to my main site. If one of the real Matt Doherty's ever reaches out to me and wants their domain, I will probably give it to him (in exchange for movie or basketball tickets).